; In 1996, the start of the first term of PP was called Soccer War, a struggle between the television image of the contracts of the clubs and the broadcasting of football matches of the English League. The fighters in this battle were two tycoons communication at that time: Jesus Polanco (Canal + / Grupo Prisa) and Antonio Asensio (Antena 3 TV / Grupo Zeta). The dispute went to court and politics.
The clash started when Antonio Asensio decide to enter the football market by Antena 3 TV, and begins to reach agreements with the clubs to broadcast the games, which causes price inflation raging in the market. Antena 3 was a surprise attack in the second week of April 1996 to announce the broadcast rights of a dozen clubs in the first and second division since 1998. Decided to rush to court for unfair competition Antena 3 in connection with the broadcasting party. According to the company in Polanco, Antena 3 did not have financial guarantees to pay what was promised to the club and also mocked the allowances for regional channels. Prisa maintained the thesis that it was an alliance between Asensio, Pujol and Aznar to weaken the Grupo Prisa and Zeta for Antena 3 TV. In return, the Catalan government and Madrid would be taking advantage of the financial weakness of the group of Antonio Asensio to guarantee the support of the media.
reacted with a public statement, drafted in very harsh terms: "The group Prisa prostitutes democratic institutions and does not support the introduction of competition because they believe in it." For its part, responded Prisa high-caliber ammunition from the pages of El Pais reported that former police commissioner Joaquin Sunday Martorell was responsible for negotiating the football for Antena 3. The newspaper offered a full professional biography of Martorell, which recorded that, acting as coordinator and supervisor, was one of the policemen who interrogated the ETA José Arregui, died after several days of torture. A group of managers Antena 3 Group and Zeta, with Manuel Campo Vidal to the head, signed a letter to the editor of the "Country", which accused the newspaper of "throwing in the hands of ETA," the former commissioner signed by Antonio Asensio for contracting sports. The news of Antena 3 TV devoted considerable space to the controversy, using terms such as "wickedness" and denouncing a "dirty war and despicable" for the purchase of football rights.
But the prominence of Polanco and Asensio not limited to the battle of soccer, the interests of both business around the pay-TV took a clean sweep today in the nineties.
Extract from the book "Traffickers information "written by Pascual Serrano and edited by" Seal ". Pages 104 to 106 
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